Essays, frameworks, and tactical advice for educators building consulting practices. Long-form, free, and always honest.
Districts don't hire experience. They hire outcomes. Here's how to translate tenure into a one-sentence offer that actually books work, and why the resume you spent two decades building might be the thing keeping you from your first contract.
Read the essayThe number you charge in year one shapes the practice you build for the next ten. A simple model for getting it right, and the math behind why most educators undercharge by 60%.
You don't need a website, a podcast, or a TikTok to fill your calendar. You need five well-written emails to the right twenty people. Here's the sequence, and the list-building method that goes with it.
What thirteen years inside ACES taught me about how PD actually changes practice, and why I'm taking everything I learned designing for 30+ districts and building the first Practitioner's Pivot cohort around it.
The reflexive instinct to keep your audience broad is the same instinct that keeps you broke. A practical guide to going narrow, including the exact questions I use to help clients find their wedge.
A keynote, a PD day, a multi-session series, and one signature engagement. The architecture that lets you respond to almost any inquiry with a clear next step, and a price.
The principals you worked with, the colleagues who left for central office, the people you trained: they're already your warmest network. How to reach out without making it weird.
A superintendent told me, in 2021, exactly why I was charging too little. I've been telling my clients the same thing ever since. The story, the framework, and the new floor.
Most educator bios read like grant applications: comprehensive, dutiful, and unmemorable. The two-sentence test that fixes 80% of the problem in an afternoon.
